Relevant Experience

Tampa Bay Buccaneers, Tampa, FL (05/2016-present)

Staff Writer/Sr. Coordinator of Digital Content

• Promoted in June of 2018
• Covered football as well as community relations initiatives for official team website
• Responsible for creation and execution of multiple recurring article franchises, including sponsored content
• Appeared in variety of podcast and video content on team website
• Provided analysis on weekly Coffee with Carmen and Casey Instagram live show appearing on team handle
• Hosted and moderated player appearances with corporate partners
• Posted multimedia content to the team CMS while adhering to SEO best practices
• Pitched story ideas on a weekly basis to digital department
• Developed strong working relationships with football staff and players to ensure compelling content
• Possesses strong football knowledge

Marketing Communications Coordinator

• Responsibilities included writing and editing all internal and external marketing collateral as organization’s copywriter
• Worked closely with executive staff to develop new voice for all corporate communications, shifting to a more ‘human’ approach
• Scripted all home games for public address announcer and in-game host

Paragon Marketing Group, Skokie, IL (01/2015-06/2015)

Account Coordinator

• Represented PNC Bank and Bayer Healthcare in their sponsorship of sports properties
• Acted as liaison between PNC Bank and the Chicago Bears, starting at the inception of the partnership, by facilitating marketing efforts including joint charitable initiatives, signage implementation and miscellaneous special projects
• Coordinated outside vendor contracts, coordinated/executed experiential marketing events, reviewed/evaluated sponsorship proposals, facilitated media coverage and worked with key decision makers on implementing event activation

Chicago White Sox, Chicago, IL (01/2014-11/2014)

Media Relations Intern

• Aided in updating/completion of daily game notes packets as well as being solely responsible for generation of clip packages, minor league reports, statistical packages, postgame notes and research projects as needed
• Acted as media liaison in press box and outside the ballpark in order to maintain media relationships on behalf of the Sox
• Contributed to the quarterly White Sox program including minor league spotlights and feature articles on current players

Arizona State University, Tempe, AZ (8/2007-12/2011)

Media Relations Intern, Scholarship Recipient – Sun Devil Athletics

• CoveritLive website live chat producer/play-by-play commentator for football, increased live readership 1000% by end of season
• Assisted with social media, maintained/contributed content to the official website
• Kept track of stats, player participation and maintained press box
• Transcribed quotes, wrote weekly press releases, blogs, game recaps and previews for football
• Maintained relationships with media contacts by attending all weekly football practices

Education

Northwestern University 2016 – School of Professional Studies

Master of the Arts in Sports Administration

Arizona State University 2012 – Walter Cronkite School of Journalism and Mass Communication

Bachelor of the Arts in Journalism and Mass Communication